Happy Birthday To Us

Dear friends of After Alice. We've just reached our 1st birthday. It has been a year since we started trading, trying, in our own small way to bring something different to the toy market. It is tough out there! We are not going to lie. There are so many big contenders with an almighty reach.

So, thank you. We are hugely grateful for your custom. For every single order. However big or small (or bloody awkward to pack). We still put together every parcel with care and send it off with love. We think carefully about the products that make it onto our site, and we know them well. Many of them are in our own toy box at home. My daughters remain my most trusted reviewers and a constant reminder about why we need an After Alice.

We care about quality and we care about price. We can't astound you with too good to be true crazy price drops, but we aim to provide competitive and fair prices across the year. Plus we love a competition (details to follow!). The toys and pursuits we give our children, matter. They contain important messages. We are not anti pink or anti princess. We just want girls to have a great choice and discover and explore all their strengths and interests.

Please continue to share our posts with any friends that may like what we do. As a small new business this helps us immensely. We do a happy dance every single time we get a new Facebook like, or follow on Twitter & Instagram. Every. Single. Time. Thank you.