It's competition again. We have two Melissa & Doug dressing up costumes to win - Veterinarian and Doctor.

We are passionate about giving girls a great choice when it comes to imaginative role-play. Play time is when you start dreaming and deciding who you might want to be and what you might want to do. Let's not limit their horizons. For more great costumes please visit our dressing up section here. 

To be entered into our prize draw please like and share this post on Facebook. If you have a preference for which costume you would like, please say in the comments. Alternatively you can retweet on Twitter.

Two winners will be drawn at 8pm on Friday 2nd December. Good luck!

Please note, both these outfits have been briefly worn for a photo shoot. The packaging is intact and complete but may not be pristine. All outfits and contents are clean and look like new - ready to be loved by your Alice. Doll puppet is not included in the Doctor set but can be purchased separately. 

Opening a new online store the week before Black Friday is quite a nerve-wracking endeavour. As a retailer, it is impossible to not feel the heat, even if you are nowhere near the kitchen. Personally, I am with Maria. I am tempted to fling my credit card into the far reaches of the freezer (there are sausages back there from another century)  and encourage my 5 year old to hide my purse (she is exceptionally good at this). But there are still dangers (damn you Paypal, and your terrifyingly easy ways of spending). To my mind, Black Friday seems like a sure fire way of panic buying something in haste, that you can sadly shake your head over at leisure. 

So here, at After Alice we haven't gone for a crazy, unbelievably insane Black Friday offer. We are not crazy, or insane (though if we were we would probably say that . . .). Plus, as a new business it would be nice to survive into December without facing bankruptcy. So, as a subtle but perceptible nod towards this flat out bonkers long weekend, we are offering all our dear friends of After Alice 10% off, across the whole store. And we will add a little something to any orders received, up to midnight on Sunday, just to make you smile.

We will continue to provide great, quality products at fair prices throughout the year, rather than a bonkers offer come silly season. Happy Black Friday. May we all survive without needing to sell a vital organ or Grandma's locket. 

To get 10% off simply add the code IWILLNOTSELLMYKIDNEY at checkout. 

We are very excited to be the first UK retailer to stock Series 1 / Courage from IAmElemental. A fresh and feisty range of action figures designed for girls. We haven't come across anything quite like these bold characters. We love the idea 'if you give a girl a different toy, she will tell a different story'.

If you would like to win a 6.5" Courage Core Power Action Figure from the range, all you need to do is:

Like and share our competition post on our Facebook page ; or

Like and retweet our tweet; or

Both if you've really got nothing else to do! 

We will then enter you in our prize draw.  The winner will be announced on Black Friday 25th November.

You can see our whole IAmElemental range here

It is time to play with power!

Good luck!

We warmly welcome you to our online toy store.  Our opening collection is a varied assortment of the weird and wonderful, where we hope you find some gift inspiration.  We look forward to expanding and refining our range as we learn what products our customers rate. We are always happy to hear ideas for future stock.